Last week a local grocery store had their fuji apples on sale for 97 cents a pound. Although I usually select organic produce, I went ahead and purchased a bunch of the apples. Thanks to one of my nieces, I learned about the all natural "Veggie Wash" and I use it on non-organic produce. It's made with organic citrus and natural ingredients, and according to the package, "safely removes waxes, chemicals, and soil."
I still prefer purchasing organic, but when a sale price is too good to resist, I think washing the produce (not just rinsing) is a good alternative.